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What can you do with the responsive web design?

The responsive web design helps the user experience by making web pages that are adaptable to the various platforms. Smart Insights survey has to tell us that the mobile traffic will increase manifolds by the year 2015. There is a greater challenge in the usage of laptops, desktops, mobiles that the web developers face in today’s world. In the present days there is a challenge over the use of websites on the various devices.

There is some enhanced customer experience that is highly responsive for user and they can also access the information even in remote areas. The responsive pages are so built that they ask for buttons for call to action like the desktop sites. The inclusion of scrolls that are vertical help in viewing than the horizontal scrolls where the experience in much faster. Businesses ensure a much higher sale and a gang of dedicated customers.

The URL will perhaps never or seldom vary with a responsive website. The URLs will have the same content videos and graphics that are loaded on every device. This is the secret of making a responsive web design. This will perhaps give up the need of remembering multiple addresses of websites which is helpful for businesses with difficult and long URLs.


The responsive websites help businesses to cater to many channels. They have an affordable channel to market this brand in different segments. With all these responsive websites, the special links are faster to access directly to the websites.

What can you do with the responsive web design? These website deigns are more focused on SEO or search engine optimization. This is done on a single website that has been optimized for the different platforms. These have a low bounce rate, consistent traffic.

Google picks up websites with good SEO and sites that have been optimized with multiple platforms. It picks up traffic that is consistent and with visits that are high returning and have a low bounce rate. Responsive website fit in the algorithms of Google. The mobile searches are made by users and the sites rank higher on the search engines.

Responsive websites are very easy to maintain. The changes have been made on one platform ad also gets updated on each device. Making changes would mar the experience of the user in many ways. The responsive designs would help the businesses remain connected with the audience without over spending. The brands can also learn a lot about the behavior of the user and ask them to come up with better solutions.

The responsive websites attract higher traffic and the brands get benefited with the sources. These practices lead to a notable conversion of traffic to your website. Responsive layouts will fit into the device and vertical scrolling will allow full view of the website to all readers. The videos of graphics allow the site to be adjusted as per the screen resolutions. Small fonts get reduced and give better scope for navigation.


Author is a website designing firm that works on responsive website design that is coming up fast with the progress in technology. They have numerous articles on the internet for example, on ‘What can you do with the responsive web design?’ The articles explicitly talk about responsive website design.

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Jim Williams is an ex-journalist and professional PR. He is interested in Web 2.0, the latest marketing trends, web services, SaaS and SOA.